Our Brand Name for Ceramic Fiber
is now "ISOWOOL"
Since its establishment in 1927, Isolite Insulating Products Co., Ltd has made outstanding contributions to heat-saving economy of various industries through its main products: Isolite Insulating Firebrick and Kaowool Ceramic Fiber. Isolite has endeavored to answer the needs of customers throughout the world by setting up production bases and sales points in countries abroad, directing efforts to supplying high quality products and to providing superior sales and engineering services.
As production bases in Asia, Isolite commenced manufacture of ceramic fiber in Taiwan at Isolite Eastern Union Refractories Co., Ltd. (IER) in 1987 and in Malaysia at Isolite Ceramic Fibers SDN BHD (ICF) in 1989. In addition, in 1991, we embarked on production of insulating firebrick at Isolite Insulating Firebrick SDN BHD (IIF) in Malaysia.
As another phase of our activities for sales promotion and engineering servicing in ASEAN nations, we established Isolite Foster Refractories (S'pore) Pte Ltd (IFS) in Singapore in 1983. Thereafter, in 1989, we opened sales branch office in Seoul, Korea, a market holding promise of increasing sales, and began our activities there. This was followed in 1992 with the establishment of Isolite Fanshin (Taiwan) Co., Ltd. (IFT) in Taiwan as the sales point for ceramic fiber products made by IER and insulating firebrick made in Japan and by IIF in Malaysia.
In this manner, not only in Japan but also in the Pacific Rim, Isolite and the Isolite Group have built up strong production bases and extensive sales networks. We are increasing our efforts and broadening our target to cover worldwide markets.
On November 25 of this year, Isolite will celebrate its 70th anniversary. It has been through the support and cooperation of our many esteemed customers that Isolite has developed into a predominant major factor in worldwide refractory business.
To heighten our identity and to further strengthen our position in the ceramic fiber market.. both domestic and international.. we will be executing the following two positive measures.
1) Change of our brand name of ceramic fiber products from Kaowool to our own private trade mark "ISOWOOL" and
2) Establishment of a joint venture plant for ceramic fiber production in Suzhou in China.
More than 30 years have gone by since we first introduced Kaowool ceramic fiber in Japan and embarked on full scale production. The Kaowool trade mark was under the ownership of Babcock & Willcox, which is now Thermal Ceramics Inc. Our license agreement for Kaowool will be expiring at the end of July 1998. We have therefore embarked on measures to use our own trade mark "ISOWOOL" for ceramic fiber products as from October 1 of 1997. Isolite will exert every effort to elevate the high quality of our ceramic fiber. Nothing would give us greater pleasure than to have our esteemed customers continue to favor us with their support and patronage for our "ISOWOOL" ceramic fiber.
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